Gay Pride Amsterdam 2016: Social marketing by people and brands with balls | MarketingTribune

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http://www.marketingtribune.nl/content/nieuws/2016/07/blog-maatschappelijke-marketing-gay-pride/index.xml

Published by MarketingTribune (in Dutch only), 29 July 2016

Brand Ambassador: Conchita Wurst

Conchita

Best pink events

Marlene ADVERTENTIE-EUROPRIDE-1_2-pag-lrs

Marlene Dietrich in Tuschinski, Friday 29 juli

marieke milkshake

Milkshake festival, Saturday 30 & Sunday 31 Juli

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(Trending) Transformer @ Milkshake, Saturday 30 July

https://www.facebook.com/milkshakefestival/videos/1052179871524822/?pnref=story

(Trending) Roller Disco Total @ Milkshake, Sunday 31 July

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Sponsor brands with balls @ Canal Parade, Saturday 6 August

Adidas, AT5, Belastingdienst, BNN-Vara, Booking.com, Corendon, D66, De Nederlandsche Bank, Europese Commissie, Fiat, FunX, Gemeente Amsterdam, Google, GVB, KPN, Ministerie van Defensie, Ministerie van Veiligheid en Justitie, Nuon, Politie – Roze in Blauw Nederland, PostNL, PvdA Roze Netwerk, Royal FloraHolland, Royal Philips, RozeLinks/GroenLinks, Stichting Vrijheid Werkt!/VVD & Vodafone.

gay pride logo

1 hour live radio interview D66 privacy conference 30 June Amsterdam ‘Closed Curtains’: Nr 1 in 2 Mixcloud charts

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Screenshot charts

Online broadcast
https://www.mixcloud.com/harold-thiehatten/gordijnen-dicht/

This interview is produced and presented by Harold Thiehatten and live broadcasted on cable and in ether in the region Great-Amsterdam on 19 June 2016 by MVS via Salto/StadsFM.

We have a full house with 100 guests. For waiting list mail to aanmelden.privacy@gmail.com

Photo: © Wanda Tuerlinckx, Robird Jerrie, Dutch winner Tech Transfer Award, European Robot Forum 2016, Ljubljana, Slovenia.

D66 conference in Amsterdam: Privacy from the 19th to the 21st century

Basis CMYK

Location: De Nieuwe KHL, Oostelijke Handelskade 44, 1019 BN Amsterdam. Start: 19.30 hrs with network drinks to 23.00 hrs. The entrance is free. RSVP for a seat: privacy@gmail.com.

Watch the video clip of Jean-Michel Jarre & Edward Snowden
http://vevo.ly/HKiUOp

© Wanda Tuerlinckx at the European Robot Forum 2016, Ljubljana, Slovenia.
Wanda Robot werkshot

© Wanda Tuerlinckx, ‘Robird Jerrie’ of Clear Flight Solutions, Dutch winner ‘Robirds’ of the first ever Tech Transfer Award at the European Robot Forum 2016, Ljubljana, Slovenia.
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We are the robots: Dutch Robirds wins first European TechTransfer Award ever | MarketingTribune

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We are the robots: Dutch Robirds wins first European TechTransfer Award ever

http://www.marketingtribune.nl/food-en-retail/weblog/2016/04/[trendtip]-we-are-the-robots/index.xml

22 April 2016 FOOD & RETAIL
Klaus van den Berg
Shopping Virtual Reality

Sources/Further reading:

http://www.erf2016.eu

https://www.youtube.com/watch?v=i-R7t-ihoT4&nohtml5=False

https://www.rijksoverheid.nl/documenten/rapporten/2012/11/07/werkdocument-de-r-evolutie-van-de-i-samenleving

http://geoffcolvin.com/books/humans-are-underrated/

https://www.youtube.com/watch?v=GlPhD_QrbRA

www.wandatuerlinckx.com

All pictures underneath: Wanda Tuerlinckx 2016

Robird Jennie | Clear Flight Solutions
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NAO | Robots.nu
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Robots from TU Eindhoven | Clear Flight Solutions, ESA, TU Twente, Zuyd Hogeschool, Robots.nu
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AerialtronicsAlture | Clear Flight Solutions
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TURTLE | Tech United RoboCup Team Limited Edition
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PARO | Seal robot for people with psycho geriatric disorders | EIZT/Zuyd Hogeschool
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Tulip | Tech United/University of Technology Eindhoven
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Entry Descent and Landing (EDL) Demonstrator Module | European Space Agency
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Under actuated hand prothesis with compliant control | Myopro , University of Twente , RaM
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SERGIO Second Edition Robot for generic indoor operations | TechUnited, University f Technology Eindhoven
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Dual-Heme Continuously Variable Transmission | ROSE, University of Twente, RaM
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KASPAR Therapeutic robot for children with autism | EIZT/Zuyd Hogeschool
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AMIGO Autonomous Mate for IntelliGent Operations | TechUnited/University of Eindhoven
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Cheetah Fast running energy efficient quadruped | FREEQ, University of Twente, RaM
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This exhibition of the legendary fashion photographer Guy Bourdin you do not want to miss | VOGUE Netherlands

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http://www.vogue.nl/artikel/deze-parijse-expositie-over-de-legendarische-modefotograaf-guy-bourdin-wil-je-niet-missen

This exhibition of the legendary fashion photographer Guy Bourdin you do not want to miss

DATE 15 March 2016

Picture credits: The Guy Bourdin Estate 2016 / Courtesy of Louise Alexander Gallery (www.louise-alexander.com)

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(Trendtip) Legendary photographer Guy Bourdin turns up in Paris again | Press release

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My blog on this Guy Bourdin exhibition is published on MarketingTribune (in Dutch only)
http://www.marketingtribune.nl/food-en-retail/weblog/2016/03/%5Btrendtip%5D-fotograaf-bourdin-duikt-op-in-parijs/index.xml

PRESS RELEASE

STUDIO DES ACACIAS BY NAZARENE PRESENTS A LANDMARK EXHIBITION ON GUY BOURDIN

“GUY BOURDIN – THE PORTRAITS” FEATURES A UNIQUESELECTION OF WORKS AND WILL RUN FROM 2 APRIL TO 30 APRIL 2016

Universally recognised as one of the most influential photographers of the late 20th century and a brilliant inventor of fashion and advertising imagery, Guy Bourdin shot several of his photography projects at the Studio des Acacias, an iconic venue that has hosted a series of big names in photography. Studio des Acacias by Mazarine was given a new lease of life in 2014 by French entrepreneur and media mogul Paul-Emmanuel eiffers. The exhibition centre now opens its doors to give the world a glimpse into a unique selection of the great photographer’s works. “Guy Bourdin: The Portraits” is a collection of the most personal works ever shown to the public in Paris since the artist’s death in 1991, showcasing rare works produced between 1950 and 1980.

Curated by the eminent historian Shelly Verthime, this exhibition features over 150 photographs shot by the artist that are both intimate and personal. Early black and white photographs–greatly influenced by Surrealism but little-known–stand alongside Bourdin’s more iconic, timeless photographs, while a special showcase of personal Super-8 films shot by the artist completes the collection. This exhibition was organised in collaboration with The Guy Bourdin Estate and Louise Alexander Gallery.

THE INFLUENCE OF SURREALISM
The exhibition, entitled Guy Bourdin: The Portraits traces the influence of Surrealism in Guy Bourdin’s work. Influenced by his close relationship with the artist Man Ray, Guy Bourdin’s early portraiture displays the origins of the uniquely Surrealist visual language that would eventually become part of his signature style. These early portraits are captured from his first pictorial layouts, such as ‘Chapeaux Choc’ – Vogue Paris and Artists’ portraits – Nouveau Femina. Both were published in February 1955 and present the clarity of his vision. This exhibition highlights Guy Bourdin’s artistic fascination with sharp graphic compositions, concepts, croppings and a narrative cinematic portraiture.

THE FASHION
Concluding the journey through Guy Bourdin’s forty-year artistic pursuits are the distinctive color editorial and advertising imagery which represent a highpoint in late 20th century fashion photography. Pushing the boundaries of fashion photography with his mysterious, hypnotic and surreal vision, he presented bold and engaging images with a unique contemporary aesthetic. The exhibition also highlights Guy Bourdin as a pioneer of fashion film, showcasing personal Super-8 films he made at the same time as his photo-shoots. Guy Bourdin (1928-1991) was first and foremost an innovative image-maker who never ceased to learn and explore from his early portraits to his later commercial work, where the figure is Integral to the image but always remaining secondary. Today his works remain as fresh and modern as when they were first produced.

Reopened in 2014 by the entrepreneur Paul-Emmanuel Reiffers, President and Founder of the Mazarine Group, the Studio des Acacias is a legendary space where leading photographers Irving Penn, Richard Avedon and Guy Bourdin have worked. This space has been opened to all forms of contemporary artistic expression (art installations, video, photography, etc.) by welcoming leading photographers and contemporary artists for unique productions and exhibitions.Previous exhibitions:
- Matthew Day Jackson, Rashid Johnson, Oct. 2015
- Mark Handforth, Oct. 2014
- Claude Lévêque, Oct. 2013
The role of the Studio des Acacias is to stimulate artistic partnerships, and even to nurture them, by offering a context where people can meet, share ideas and experiment in Paris, in spaces dedicated to the plastic arts, photography and video. The Studio des Acacias is an artists’ studio. It provides a natural space to exhibit their work, as part of carefully curated programmes.

ABOUT PAUL-EMMANUEL REIFFERS
Paul-Emmanuel Reiffers, founder of the Mazarine Group, has been bringing together the worlds of art and business for over a decade. A creative force in his own right, he has organized major events and fashion shows
for Louis Vuitton, Givenchy and Balenziaga, in close collaboration with his subsidiary, La Mode en Images.Inspired by the idea that creation can be a driving force for his colleagues, the “artisans of art”, his company provides a permanent showcase for contemporary artworks.

ABOUT GUY BOURDIN
Guy Bourdin (1928-1991) was born in Paris. A painter his entire life and a self-taught photographer, he worked for magazines such as Vogue, Linea Italiana as well as for brands such as Chloe, Chanel, Versace and Charles Jourdan, among many others. He exhibited his first photographs at Galerie 29 in 1952. His work has been exhibited in major museums, such as the Tate and Victoria & Albert Museum in London, the Jeu de Paume in Paris, The National Art Museum of China in Beijing, MUBE in Sao Paulo, NGV in Melbourne. His work is included in the permanent collections of institutions such as the MoMA in New York, The Getty Museum in Los Angeles, SFMoMA in San Francisco and the collection of the V&A among others.

ABOUT SHELLY VERTHIME
Shelly Verthime is a cultural Historian and worked as a Creative Consultant within the world of contemporary fashion for brands such as Guy Laroche, YSL, and Lanvin. She holds a Visiting Fellowship at Central Saint Martins College in London and has an MA – Art & Fashion from the Royal College of Art. Verthime has curated and produced an international Guy Bourdin retrospective world tour and has edited several publications on Guy Bourdin’s legacy, such as Guy Bourdin: A Message for You, In Between, and the Victoria&Albert Museum catalogue of the Guy Bourdin retrospective.

PRESS CONTACT:
Denis Sallois
30, rue des Acacias, 75017 Paris
http://studiodesacacias.com
https://www.facebook.com/StudioAcacias
https://instagram.com/studiodesacacias/
Copyright pictures The Guy Bourdin Estate, 2016 / Courtesy of Louise Alexander Gallery

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Copyright The Guy Bourdin Estate, 2016 / Courtesy of Louise Alexander Gallery

[Trendtip] The thundering comeback of Disco Total in Amsterdam | Opening webpage MarketingTribune

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http://www.marketingtribune.nl/food-en-retail/weblog/2016/02/trendtip-disco-total/index.xml

26 Feb 2016
FOOD-EN-RETAIL Guest blogger Consumers Trends Weblog

One good thing about music
When it hits you, you feel no pain.

Modern Boots, In A World Of Jalousy (Italo Disco 2015)

This is how Disco Total goes viral:

Updates voor Facebook-vrienden

De Facebook-pagina van Disco Total editie 5 maart 2016

Online kaartverkoop Disco Total editie 5 maart 2016

Meer informatie over de volgende Disco Total op 31 juli 2016 bij het Milkshake-festival

A music selection of Disco Total:

Modern Boots, In A World Of Jealousy, 2015

Company B, Fascinated, 1987

TQ, Let the night remain forever 2013

Amanda Lear, Queen of Chinatown, 1976

Synergic Silence feat. Fred Ventura, Love is my answer (rework), 2015

Time Bandits, I’m only shooting love (Extended Version), 1984

(Source: KvdB)

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illustration: Kate van Harreveld. Models : Ruben van Schalm & Maxime Duvall. Flyer design: Marinus Schepen.

Photography of Disco Total parties: Maarten Nauw, www.maartennauw.nl

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Disco-Total-by-Maarten-Nauw-for-Martin-C-de-Waal-09_960

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Disco-Total-by-Maarten-Nauw-for-Martin-C-de-Waal-03_960

Flyer Milkshake 2016 at which will be the next performance of Maxime Duvall with Disco Total

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Logo Disco Total

Disco total logo

[retailtrend] Affordable new personal chic: De Hoedenmaker in Amsterdam | MarketingTribune

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[retailtrend] Affordable new personal chic: De Hoedenmaker in Amsterdam

18 Feb 2016
FOOD-EN-RETAIL
Gastblogger Startups Shopping weblog

http://www.marketingtribune.nl/food-en-retail/weblog/2016/02/[retailtrend]-affordable-new-personal-chic-de-hoedenmaker/index.xml

De Hoedenmaker, Keizersgracht 417, 1016 EL Amsterdam. www.dehoedenmaker.nl

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Quote John F. Kennedy on the future

“For time and the world do not stand still. Change is the law of life. And those who look only to the past or the present are certain to miss the future.”
John F. Kennedy, June 25, 1963

Quote from the book ‘Jack and Lem. John F. Kennedy and Lem Billings. The untold story of an extraordinary friendship’ by David Pitts, 2007.

250_Jack_and_Lem_paperback

Monitor (transition) Social Domain Almere second report 2015

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https://www.osalmere.nl/docs/MonitorSociaalDomeinAlmere%20TweedeRapportage2015.pdf

Monitor (transition) Social Domain Almere Second Report 2015

COLOFON
Municipality of Almere (Netherlands)
Research & report
Municipality of Almere/SBC/Onderzoek&Statistiek Trix Janssen en Mathijs Tuynman
Thanks to: Klaus van den Berg, Ingrid Vossen, Gerhard Dekker, Klaske Grimmerink, Annet van Asselt, Loek van der Geest, Kirsten de Wit, Anne Kets, William Roelofsen

THIS IS THE GRAND HOT & NOT LIST FOR 2016 | Marie Claire Netherlands

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http://www.marieclaire.nl/mc-news/dit-is-de-grote-hot-not-lijst-voor-2016/

Nice lists, MC News

THIS IS THE GRAND HOT & NOT FOR 2016

BY YAN YAN KHO
7 JANUARY 2016

‘NO WORDS BUT DEEDS’

HOT 2016 – NOT 2016
Caitlyn Jenner – Bruce Jenner
Metropolitan regions – Global village
Politics – Economics
Pro-aging – Anti-aging
Deeds – Words
Yurt living – Glamping
Self-confidence – Self-marketing
Personalised diet – Diet gurus
USA – BRIC
Bio-plastic – Plastic soup
San Francisco – Silicon Valley
Walking – Running
Trolley cases – Backpack
Anonymous – Whistleblowers
Social – Social media
Rugby – Football
Listening – Talking
Epi-genetica – DNA
Pony – Bun
Angela Merkel – Volkswagen
Sit/stand desks – Screen potatoes
TLC – CNN
Nigella Lawson – Jamie Oliver
Participating journalism – Commentators
Seitan – Glutenfree
OnePiece jumpsuits – Tracksuits
Computer glasses – Sunglasses
Light L16 – Selfie-sticks
Pink – Beige
Development – Stand-still
Kaltblut-magazine.com – Fashion bloggers
Vintage Nouveau – Second-hand
Deserts – Coastal areas
Talking about the weather – Talking about status
Fermented vegetables – Forgotten vegetables
Humans are underrated – Robot anxiety
B-society – 9-to-5 society
Prince Harry – David Beckham
Speedcleaning – Vacuum cleaning robot
Seaweed – Wheat grass
Free spirits – Followers
Empathy – Egoism
Cider – Beer
Itskoko – Speed-yoga
Rock garden – Vegetable plot
Circular – Linear
Stevia – Sugar
Blues, jazz, funk & disco – Rock
Silence – Spiritual posts on Facebook
Pop – Hip
Horrorism – Terrorism
Love – Money
Gender X – Generation X
Ethics – Tit for tat
Dressing up – Normcore
Less meat = less heat – Climate change

Humanity central theme of 2016 | ClouToday

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https://www.cloutoday.nl/onderzoek-market-research/2424-menselijkheid-centrale-thema-van-2016

06 jan 2016

Humanity central theme of 2016 centrale thema van 2016

Van den Berg, Wiegman & Roskamp: “Our aim with the publication of HOT & NOT 2016 is to illustrate major developments in process. From emerging signals and broader undercurrents we see that humanity wins out over the many minor and major inhumanities. We believe in this and have therefore called our list ‘Being Human’. We would like to wish everyone a fantastic, healthy and, above all, HUMANE 2016.”

HOT 2016 – NOT 2016
Caitlyn Jenner – Bruce Jenner
Metropolitan regions – Global village
Politics – Economics
Pro-aging – Anti-aging
Deeds – Words
Yurt living – Glamping
Self-confidence – Self-marketing
Personalised diet – Diet gurus
USA – BRIC
Bio-plastic – Plastic soup
San Francisco – Silicon Valley
Walking – Running
Trolley cases – Backpack
Anonymous – Whistleblowers
Social – Social media
Rugby – Football
Listening – Talking
Epi-genetica – DNA
Pony – Bun
Angela Merkel – Volkswagen
Sit/stand desks – Screen potatoes
TLC – CNN
Nigella Lawson – Jamie Oliver
Participating journalism – Commentators
Seitan – Glutenfree
OnePiece jumpsuits – Tracksuits
Computer glasses – Sunglasses
Light L16 – Selfie-sticks
Pink – Beige
Development – Stand-still
Kaltblut-magazine.com – Fashion bloggers
Vintage Nouveau – Second-hand
Deserts – Coastal areas
Talking about the weather – Talking about status
Fermented vegetables – Forgotten vegetables
Humans are underrated – Robot anxiety
B-society – 9-to-5 society
Prince Harry – David Beckham
Speedcleaning – Vacuum cleaning robot
Seaweed – Wheat grass
Free spirits – Followers
Empathy – Egoism
Cider – Beer
Itskoko – Speed-yoga
Rock garden – Vegetable plot
Circular – Linear
Stevia – Sugar
Blues, jazz, funk & disco – Rock
Silence – Spiritual posts on Facebook
Pop – Hip
Horrorism – Terrorism
Love – Money
Gender X – Generation X
Ethics – Tit for tat
Dressing up – Normcore
Less meat = less heat – Climate change

© Klaus van den Berg, Andrea Wiegman & Hanny Roskamp

Klaus van den Berg is a political scientist and works in market research and strategy for corporate, public and non-profit companies and organisations. Andrea Wiegman is a historian, foresight expert and the founder of trend network SecondSight and the Trendwatcher Of The Year (TWOTY) awards. Hanny Roskamp is a physical chemist and a writer who publishes articles on health and food in magazines and journals and books including ‘Check your Sustainability’ and ‘The Drunken Vegetarian’ [both in Dutch].

Source: Klaus van den Berg, 1 January 2016

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HOTNOT2016 Nr 2 in best read Top 5 PAROOL 31/12/15

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http://www.parool.nl/parool/nl/12/CULTUUR/article/detail/4216200/2015/12/30/Hipsters-opgelet-knotjes-zijn-uit-in-2016-verzonken-groenten-zijn-in.dhtml

Article ‘Hipsters beware: Buns are out in 2016, fermented vegetables are in’. Text: Olga Ketellapper

HOT 2016 – NOT 2016
Caitlyn Jenner – Bruce Jenner
Metropolitan regions – Global village
Politics – Economics
Pro-aging – Anti-aging
Deeds – Words
Yurt living – Glamping
Self-confidence – Self-marketing
Personalised diet – Diet gurus
USA – BRIC
Bio-plastic – Plastic soup
San Francisco – Silicon Valley
Walking – Running
Trolley cases – Backpack
Anonymous – Whistleblowers
Social – Social media
Rugby – Football
Listening – Talking
Epi-genetica – DNA
Pony – Bun
Angela Merkel – Volkswagen
Sit/stand desks – Screen potatoes
TLC – CNN
Nigella Lawson – Jamie Oliver
Participating journalism – Commentators
Seitan – Glutenfree
OnePiece jumpsuits – Tracksuits
Computer glasses – Sunglasses
Light L16 – Selfie-sticks
Pink – Beige
Development – Stand-still
Kaltblut-magazine.com – Fashion bloggers
Vintage Nouveau – Second-hand
Deserts – Coastal areas
Talking about the weather – Talking about status
Fermented vegetables – Forgotten vegetables
Humans are underrated – Robot anxiety
B-society – 9-to-5 society
Prince Harry – David Beckham
Speedcleaning – Vacuum cleaning robot
Seaweed – Wheat grass
Free spirits – Followers
Empathy – Egoism
Cider – Beer
Itskoko – Speed-yoga
Rock garden – Vegetable plot
Circular – Linear
Stevia – Sugar
Blues, jazz, funk & disco – Rock
Silence – Spiritual posts on Facebook
Pop – Hip
Horrorism – Terrorism
Love – Money
Gender X – Generation X
Ethics – Tit for tat
Dressing up – Normcore
Less meat = less heat – Climate change

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HOTNOT2016 top position ELEGANCE

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http://www.elegance.nl/hot-not-in-2016/

HOT 2016 – NOT 2016
Caitlyn Jenner – Bruce Jenner
Metropolitan regions – Global village
Politics – Economics
Pro-aging – Anti-aging
Deeds – Words
Yurt living – Glamping
Self-confidence – Self-marketing
Personalised diet – Diet gurus
USA – BRIC
Bio-plastic – Plastic soup
San Francisco – Silicon Valley
Walking – Running
Trolley cases – Backpack
Anonymous – Whistleblowers
Social – Social media
Rugby – Football
Listening – Talking
Epi-genetica – DNA
Pony – Bun
Angela Merkel – Volkswagen
Sit/stand desks – Screen potatoes
TLC – CNN
Nigella Lawson – Jamie Oliver
Participating journalism – Commentators
Seitan – Glutenfree
OnePiece jumpsuits – Tracksuits
Computer glasses – Sunglasses
Light L16 – Selfie-sticks
Pink – Beige
Development – Stand-still
Kaltblut-magazine.com – Fashion bloggers
Vintage Nouveau – Second-hand
Deserts – Coastal areas
Talking about the weather – Talking about status
Fermented vegetables – Forgotten vegetables
Humans are underrated – Robot anxiety
B-society – 9-to-5 society
Prince Harry – David Beckham
Speedcleaning – Vacuum cleaning robot
Seaweed – Wheat grass
Free spirits – Followers
Empathy – Egoism
Cider – Beer
Itskoko – Speed-yoga
Rock garden – Vegetable plot
Circular – Linear
Stevia – Sugar
Blues, jazz, funk & disco – Rock
Silence – Spiritual posts on Facebook
Pop – Hip
Horrorism – Terrorism
Love – Money
Gender X – Generation X
Ethics – Tit for tat
Dressing up – Normcore
Less meat = less heat – Climate change

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HOTNOT2016 on Being Human | MarketingTribune

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http://www.marketingtribune.nl/food-en-retail/weblog/2015/12/hotnot2016/index.xml

Text: Peter van Woensel Kooij

The Hot & Not List for 2016 has been published. This trend list is a project of market researcher Klaus van den Berg. The list attracts a great deal of both national and international media attention and is a source of inspiration to experts, professionals and other interested parties. For this year’s list Van den Berg has collaborated with foresight expert Andrea Wiegman and science journalist Hanny Roskamp. Together Van den Berg, Wiegman & Roskamp have 75 years of professional experience identifying, explaining and applying trends in society.

Van den Berg, Wiegman & Roskamp: “With the publication of HOT & NOT 2016 we like to illustrate major developments in process. From emerging signals and broader undercurrents we detect that humanity wins out over the many minor and major inhumanities. We believe in this and have therefore called our list ‘Being Human’. We would like to wish everyone a fantastic, healthy and, above all, HUMANE 2016.”

HOT 2016 / NOT 2016
Caitlyn Jenner / Bruce Jenner
Metropolitan regions / Global village
Politics / Economics
Pro-aging / Anti-aging
Deeds / Words
Yurt living / Glamping
Self-confidence/  Self-marketing
Personalised diet / Diet gurus
USA /  BRIC
Bio-plastic / Plastic soup
San Francisco / Silicon Valley
Walking / Running
Trolley cases / Backpack
Anonymous / Whistleblowers
Social / Social media
Rugby / Football
Listening / Talking
Epi-genetica /DNA
Pony / Bun
Angela Merkel / Volkswagen
Sit/stand desks / Screen potatoes
TLC / CNN
Nigella Lawson / Jamie Oliver
Participating journalism / Commentators
Seitan / Glutenfree
OnePiece jumpsuits / Tracksuits
Computer glasses / Sunglasses
Light L16 / Selfie-sticks
Pink / Beige
Development / Stand-still
Kaltblut-magazine.com / Fashion bloggers
Vintage Nouveau / Second-hand
Deserts / Coastal areas
Talking about the weather / Talking about status
Fermented vegetables / Forgotten vegetables
Humans are underrated / Robot anxiety
B-society / 9-to-5 society
Prince Harry / David Beckham
Speedcleaning / Vacuum cleaning robot
Seaweed / Wheat grass
Free spirits / Followers
Empathy / Egoism
Cider / Beer
Itskoko / Speed-yoga
Rock garden / Vegetable plot
Circular / Linear
Stevia / Sugar
Blues, jazz, funk & disco / Rock
Silence / Spiritual posts on Facebook
Pop / Hip
Horrorism / Terrorism
Love / Money
Gender X / Generation X
Ethics / Tit for tat
Dressing up / Normcore
Less meat = less heat / Climate change

You may publish our Hot & Not List 2016 free of charge. You must credit the three authors of the list by name in any publication.

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(Image: flyer exhibition in Tate Modern Museum, London)

Trend speech ‘The return to Pop’ | 2016 And Beyond

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2016 AND BEYOND EVENT…. ABOUT STARS AND MORE!!

15 DECEMBER – HOUTHAVENS AMSTERDAM, 14-18 uur

8 speakers about their trends & foresights

2-4pm Winners TWOTY Awards 1516: the Trendwatcher, the Trend Forecaster, the Futurist + the Upcoming Talent of the year

4pm Break

4.30pm How to organise your future – the way to the next FUTURE PROOF businessmodel….by Dieuwertje Damen of Rainbow Collection

4.50pm On Singularity – What about the fusion of Mankind and technology? An update by Alix Rübsaam

5pm The Return of Pop, door Klaus van den Berg

5.20pm We are making the future. And how? About circles and the nature of our nature….

5.40pm Closing by Andrea Wiegman

6pm Drinks at Brandt & Levie in the sausage factory!

Venue: Maakplaats HEM, Nieuwe Hemweg 2, 1013 BG Amsterdam
Drinks: Brandt & Levie, Archangelkade 19, 1013 BE Amsterdam

Tickets 150 Euro, including drinks & #42 of SecondSight about stars and a special edition of 2016 And Beyond.

Do join us – this edition you don’t want to miss!

Organiser:
Andrea Wiegman
+31(0)6-1213 4789
info@secondsight.nl

http://www.secondsight.nl/products/2016-and-beyond-event-the-future-goes-anywhere?mc_cid=ece315efd0&mc_eid=f4ad97f659

Trendwatcher Of The Year (TWOTY) Awards 1516

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PRESS RELEASE TWOTY AWARDS 1516

The Trendwatcher Of The Year Awards 2015/2016
‘Innovating with Visions & Trends for 2016 And Beyond’

This week the TrendWatcher Of The Year Awards (TWOTY Awards) are presented for the sixth time. This year the event will be held at the Accenture Innovation Awards in Utrecht on Friday 30 October from 9 to 11 a.m. Please book your free places quickly as we have limited capacity.

The organisation of the TWOTY Awards encourages a broader and more open view of the future and this means that we are always on the look-out for new visions in the field of trends and possible futures. The TWOTY Awards are organised by SecondSight, an institute at which trendwatchers, trend forecasters and futurists share their visions and ideas about the future. What will be important over the next few years and why? And which developments are relevant to 2016 And Beyond? An independent jury of communication and marketing specialists, strategists and innovation experts review the documents submitted to them and examine which trends and visions of the future are relevant and why. On which developments could and should business and government focus?

Innovating and working on the future are goals that we increasingly hear about. ‘More people than ever before are working on innovation and are thus working on the future’, says Andrea Wiegman, initiator of the TWOTY Awards, ‘but the future is more complex than it may seem at first glance. And innovating without a vision or an idea about trends can be counterproductive. We believe that it is vital to place several visions side by side to allow people to develop their own vision.’

The nominees for TWOTY1516 are:
- Trendwatcher of the Year – Jacqueline Wolfs, Sander Duivestein and Guido van de Wiel
- Trend Forecaster of the Year – Truus Dokter, Carlos Cuellar Brown and Yang Design
- Futurist of the Year – Rachel Armstrong and Justien Marseille 
- Upcoming Talents – Delany Boutkan, Steven van den Haak, Sanne Visser and Silvia Naber

‘You cannot innovate without a vision of the future, according to Wiegman. ‘The fact is that you have to know what is trending in a certain society if you want to know what to work on or what to develop in the next few years. And the same is true vice versa: trends are valuable only if words are put into action. Now is the time to approach the future in practical terms and to link vision development to innovation. That is why I present the TWOTY at the Accenture Innovation Awards this year. And of course it is the perfect occasion for a party as well. We are celebrating thinking about the future. Market and trend researcher Klaus van den Berg will play his TWOTY Nu-Disco playlist. We start off the day with a glass of champagne to toast the many futures that are currently being made!’

Read more about the nominees, the jury process and the TWOTY Awards. For more information about the TWOTY’s 2015-2016, the nominees or if you would like to attend the TWOTY Awards, please phone or email Andrea Wiegman – pers@secondsight.nl or +31 (0)6 4892 6019.

Social media: @TWOTYs #TWOTY1516 #2016AndBeyond @SecondsightNL

Andrea

Keynote speaker 600minutes CMO / Management Events

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On September 30th I presented as a keynote speaker on the closed event 600minutes of Management Events. Big thanks for the invite to Daphne Leung of Management Events Netherlands.

Dutch Generations: Is age the great new divide?
Klaus van den Berg, Market Researcher / Trend Editor,
KlausvandenBerg
Organisator: Management Events

http://managementevents.com/?layout=a&utm_expid=12010859-21.4y5ZIpOPTPmJQxkot_lXhg.1&utm_referrer=http%3A%2F%2Fmanagementevents.com%2Fevents%2F%3Fsearch%3Dcmo%2Bbussum%2B%26filter%255Bcountry%255D%255B%255D%3D

(Trendwatcher) interview AT5

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‘Local residents: ‘Finally the Java street is becoming a nice neighborhood again’
Monday 27th July 2015 | 16:41

TV-item on the gentrification of the Java Street in Amsterdam-East and its upcoming young and trendy entrepreneurs, especially in new horeca concepts.

Watch the item:

https://youtu.be/YlBsMGu0kxA

http://www.at5.nl/artikelen/145603/buurtbewoners-javastraat-is-eindelijk-weer-gezellige-buurt-aan-het-worden

Monitor (transition) Social Domain Almere

The first quarterly Monitor (transition) Social Domain Almere 2015 is ready. The department Research & Statistics (in Dutch: O&S) of the Municipality of Almere, one of the biggest cities in the Netherlands, commissioned me to execute and report in-depth interviews with clients.

The full report are available at the following link (in Dutch):
http://documents.almere.nl/basisrapportagesdeerstekwartaal.pdf

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Member Association for Qualitative Research UK (AQR)

Qualitative research provides an unparalleled understanding of the motivations behind human behaviour, desires and needs. In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research celebrating its 35 years.

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Klaus van den Berg
Director-owner
Klaus van den Berg BV
Netherlands

Klaus van den Berg works in market research, strategy and trends for companies, public authorities, NGOs and charities in ad-hoc projects and as an interim manager at the client side.

AQR Membership
Klaus has been a Member of the AQR since May 2015.

Notable achievements and contributions
1991 Graduated University of Amsterdam, International Relations
1991 First qualitative job at Schreuders, Petrescu & Partners
2008 Global assessment ‘Qualitative Revolution’, HQ BAT, London, UK
2012 The revolution of the iSociety Dutch Ministry of the Interior
2013 The New Pioneering Municipality of Almere, Netherlands
2014 Represented as public speaker by The Speaker’s Academy

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TrendWatching – seminar for a better future

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1 July 2015 09:08
MarketingTribune FOOD & RETAIL
Guest blogger Consumer Research Weblog

MarketingTribune offered me my own blog on market research, strategy and trends. I love to write these kinds of short trend stories. This one is about the global company TrendWatching (90 countries) founded by a Dutch guy and their recent Amsterdam seminar on a better world. Thanks to senior editor and food/retail manager Peter Van Woensel Kooy, nice team and great digital platform to work with!

http://www.marketingtribune.nl/food-en-retail/weblog/2015/06/trendwatching-seminar-voor-een-betere-toekomst/index.xml

Trend presentation CMO 30 September 2015

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Spread in L’Officiel Hommes NL. The future? Welcome to the iSociety!
Author Klaus van den Berg
Photo Guy Bourdin, Estate Guy Bourdin, courtesy of Art & Commerce NYC

600Minutes
CMO

30.9.2015, Spant!, Bussum
Welcome! Strengthen your business network and share ideas with your peers and colleagues. You will hear inspiring keynotes and meet the most important service providers. The event is free for invitees.

Main themes
Rode Draad: Human 2 Human – Bring back the emotions in your communication
Customer engagement – Use storytelling to keep, fascinate and activate your consumer
Brand Heritage – From brand image to brand meaning
Omni- channel – One experience is the whole customer journey
Predictive data – Real-time anticipation to individual client needs

Examples of speakers

Wouter van der Pol
Sr. Director Global Marketing
Tommy Hilfiger Europe B.V.

Fabienne Linschoten
Head of E-Commerce
Makro Cash & Carry Nederland B.V.

Lenze Boonstra
Global Marketing Leader Personal Care
Philips – Consumer Lifestyle

Natasja van Brummelen
Marketingmanager Distributie Pensioen
Ohra / Delta Lloyd

Viktor van der Wijk
Director Digital Marketing
Air France/KLM group

Klaus van den Berg
Market Researcher / Trend Editor
KlausvandenBerg

Annette Reijersen
Manager Brand & Sponsoring
Delta Lloyd – Leven Nederland

Niek van Leeuwen
CEO
Uber Nederland

What is the target group of this event?
Commercial Director, Sales Director, CMO, Director Marketing, Customer Service Director

https://www.youtube.com/watch?v=vZZw7MqavxE

http://nl.managementevents.com/events/?mainevent=53&event=211

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Hot or Not? Trend bullets 2015

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MarketingTribune 12/01/2015: ‘Protest movements are out this year. Peace movements, however, are hot in 2015. Klaus van den Berg, working in market research, strategy and trends for companies, public authorities, NGOs and charities has outlined the main new trends of the year ahead offering a succinct summary of what is ‘hot’ or ‘not’ in 2015.’

http://www.marketingtribune.nl/algemeen/nieuws/2015/01/hot-or-not-trendbullets-voor-2015/

Hot – Not 2015
Cakes – Superfood
Lumbersexual – Metrosexual
Vloggers – Bloggers
The New Introverts – Nerds
Wefie – Selfie
Human value – Monetary value
Cotton bags – Plastic bags
Democratic experiences – Populism
Mobile homes – Empty offices
Artvertising – Advertising
Meine güte – OMG
Normcore – Fashion confusion
Self-made – Ready-made
Basic income – Unemployment
Identity – Profile
Smocktails – Smoothies
Natural – Fake
Peace movements – Protest movements
Inclusive – Exclusive
Flexitarians – Meat eaters
Generation Z – Mini-me
Branding heritage – The mantra of the new
City neighbourhoods – Cities
No-Photoshop Clause – Computer-manipulated body
Bun – Ponytail
Dark social – Big Data
Pioneering – Benchmarking
Basics – Glamour
Ageless – Anti-aging
Grassroots – Top-down
Local bar – Grand-Café
Content – Form
Transition – Efficiency
Invisible brands – Visible brands
Moustache – Beard
The Caring Economy – The Sharing Economy

Source: © Klaus van den Berg, 2015. The Speaker’s Academy represents him as a speaker.
http://www.klausvandenberg.com/en/
http://www.speakersacademy.com/nl/spreker/klaus-van-den-berg/

Branding Heritage Cover MarketingTribune

Article of Klaus van den Berg published on the cover of MarketingTribune 16th December 2014: ‘Horecatrend in Amsterdam: Branding Heritage’. The title is ‘Hip hip horeca! The old-fashioned cosiness in Amsterdam-East’ and the header ‘Vintage is the future’. Big compliments to the team and the graphic designer for the fantastic lay-out!

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Youth Icons 2015 MarketingTribune

Peter van Woensel Kooij publishes the Dutch youth trends 2015 in MarketingTribune 16 december 2014: Superfast vlogging, breaking chains and back to the content, including the trend forecast of Klaus van den Berg. This is the 19th annual publication of Youth Icons by the same author. Last year the Youth Icons 2014 has been read 120.000 times on the site of MarketingTribune.

‘The new trends among the young in 2015 can be summed up as the new normality’, according to trend watcher Klaus van den Berg. ‘The New Introverts are emerging who have both feet firmly on the ground of modern life. The new fashion is normcore, presenting yourself as normally and openly as possible. The previous extreme dream world of online polished self-representation is being replaced by presenting a more discreet, aware and introverted life style that offers a sound and realistic impression of yourself, both online and offline.

The metrosexual man has a new rival in the form of the lumbersexual, a man with original working boots, certainly no skinny jeans, plaid shirts and a beard, with a touch or shade of a moustache for the real trendsetters. Generation Z girls also opt for a tougher look in this outdoorsy-based style, albeit one with a cotton bag with an alternative chic message for a better, more aware and organic world.’

The following links published the Youth Icons 2015 online:

http://www.kidsenjongeren.nl/trends/jongereniconen-2015/

http://www.marketingtribune.nl/food-en-retail/nieuws/2014/12/jongereniconen-2015-in-ban-van-wetenschap-feest-oculus-rift/index.xml

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