Quote John F. Kennedy on the future

“For time and the world do not stand still. Change is the law of life. And those who look only to the past or the present are certain to miss the future.”
John F. Kennedy, June 25, 1963

Quote from the book ‘Jack and Lem. John F. Kennedy and Lem Billings. The untold story of an extraordinary friendship’ by David Pitts, 2007.

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Monitor (transition) Social Domain Almere second report 2015

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https://www.osalmere.nl/docs/MonitorSociaalDomeinAlmere%20TweedeRapportage2015.pdf

Monitor (transition) Social Domain Almere Second Report 2015

COLOFON
Municipality of Almere (Netherlands)
Research & report
Municipality of Almere/SBC/Onderzoek&Statistiek Trix Janssen en Mathijs Tuynman
Thanks to: Klaus van den Berg, Ingrid Vossen, Gerhard Dekker, Klaske Grimmerink, Annet van Asselt, Loek van der Geest, Kirsten de Wit, Anne Kets, William Roelofsen

THIS IS THE GRAND HOT & NOT LIST FOR 2016 | Marie Claire Netherlands

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http://www.marieclaire.nl/mc-news/dit-is-de-grote-hot-not-lijst-voor-2016/

Nice lists, MC News

THIS IS THE GRAND HOT & NOT FOR 2016

BY YAN YAN KHO
7 JANUARY 2016

‘NO WORDS BUT DEEDS’

HOT 2016 – NOT 2016
Caitlyn Jenner – Bruce Jenner
Metropolitan regions – Global village
Politics – Economics
Pro-aging – Anti-aging
Deeds – Words
Yurt living – Glamping
Self-confidence – Self-marketing
Personalised diet – Diet gurus
USA – BRIC
Bio-plastic – Plastic soup
San Francisco – Silicon Valley
Walking – Running
Trolley cases – Backpack
Anonymous – Whistleblowers
Social – Social media
Rugby – Football
Listening – Talking
Epi-genetica – DNA
Pony – Bun
Angela Merkel – Volkswagen
Sit/stand desks – Screen potatoes
TLC – CNN
Nigella Lawson – Jamie Oliver
Participating journalism – Commentators
Seitan – Glutenfree
OnePiece jumpsuits – Tracksuits
Computer glasses – Sunglasses
Light L16 – Selfie-sticks
Pink – Beige
Development – Stand-still
Kaltblut-magazine.com – Fashion bloggers
Vintage Nouveau – Second-hand
Deserts – Coastal areas
Talking about the weather – Talking about status
Fermented vegetables – Forgotten vegetables
Humans are underrated – Robot anxiety
B-society – 9-to-5 society
Prince Harry – David Beckham
Speedcleaning – Vacuum cleaning robot
Seaweed – Wheat grass
Free spirits – Followers
Empathy – Egoism
Cider – Beer
Itskoko – Speed-yoga
Rock garden – Vegetable plot
Circular – Linear
Stevia – Sugar
Blues, jazz, funk & disco – Rock
Silence – Spiritual posts on Facebook
Pop – Hip
Horrorism – Terrorism
Love – Money
Gender X – Generation X
Ethics – Tit for tat
Dressing up – Normcore
Less meat = less heat – Climate change

Humanity central theme of 2016 | ClouToday

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https://www.cloutoday.nl/onderzoek-market-research/2424-menselijkheid-centrale-thema-van-2016

06 jan 2016

Humanity central theme of 2016 centrale thema van 2016

Van den Berg, Wiegman & Roskamp: “Our aim with the publication of HOT & NOT 2016 is to illustrate major developments in process. From emerging signals and broader undercurrents we see that humanity wins out over the many minor and major inhumanities. We believe in this and have therefore called our list ‘Being Human’. We would like to wish everyone a fantastic, healthy and, above all, HUMANE 2016.”

HOT 2016 – NOT 2016
Caitlyn Jenner – Bruce Jenner
Metropolitan regions – Global village
Politics – Economics
Pro-aging – Anti-aging
Deeds – Words
Yurt living – Glamping
Self-confidence – Self-marketing
Personalised diet – Diet gurus
USA – BRIC
Bio-plastic – Plastic soup
San Francisco – Silicon Valley
Walking – Running
Trolley cases – Backpack
Anonymous – Whistleblowers
Social – Social media
Rugby – Football
Listening – Talking
Epi-genetica – DNA
Pony – Bun
Angela Merkel – Volkswagen
Sit/stand desks – Screen potatoes
TLC – CNN
Nigella Lawson – Jamie Oliver
Participating journalism – Commentators
Seitan – Glutenfree
OnePiece jumpsuits – Tracksuits
Computer glasses – Sunglasses
Light L16 – Selfie-sticks
Pink – Beige
Development – Stand-still
Kaltblut-magazine.com – Fashion bloggers
Vintage Nouveau – Second-hand
Deserts – Coastal areas
Talking about the weather – Talking about status
Fermented vegetables – Forgotten vegetables
Humans are underrated – Robot anxiety
B-society – 9-to-5 society
Prince Harry – David Beckham
Speedcleaning – Vacuum cleaning robot
Seaweed – Wheat grass
Free spirits – Followers
Empathy – Egoism
Cider – Beer
Itskoko – Speed-yoga
Rock garden – Vegetable plot
Circular – Linear
Stevia – Sugar
Blues, jazz, funk & disco – Rock
Silence – Spiritual posts on Facebook
Pop – Hip
Horrorism – Terrorism
Love – Money
Gender X – Generation X
Ethics – Tit for tat
Dressing up – Normcore
Less meat = less heat – Climate change

© Klaus van den Berg, Andrea Wiegman & Hanny Roskamp

Klaus van den Berg is a political scientist and works in market research and strategy for corporate, public and non-profit companies and organisations. Andrea Wiegman is a historian, foresight expert and the founder of trend network SecondSight and the Trendwatcher Of The Year (TWOTY) awards. Hanny Roskamp is a physical chemist and a writer who publishes articles on health and food in magazines and journals and books including ‘Check your Sustainability’ and ‘The Drunken Vegetarian’ [both in Dutch].

Source: Klaus van den Berg, 1 January 2016

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HOTNOT2016 Nr 2 in best read Top 5 PAROOL 31/12/15

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http://www.parool.nl/parool/nl/12/CULTUUR/article/detail/4216200/2015/12/30/Hipsters-opgelet-knotjes-zijn-uit-in-2016-verzonken-groenten-zijn-in.dhtml

Article ‘Hipsters beware: Buns are out in 2016, fermented vegetables are in’. Text: Olga Ketellapper

HOT 2016 – NOT 2016
Caitlyn Jenner – Bruce Jenner
Metropolitan regions – Global village
Politics – Economics
Pro-aging – Anti-aging
Deeds – Words
Yurt living – Glamping
Self-confidence – Self-marketing
Personalised diet – Diet gurus
USA – BRIC
Bio-plastic – Plastic soup
San Francisco – Silicon Valley
Walking – Running
Trolley cases – Backpack
Anonymous – Whistleblowers
Social – Social media
Rugby – Football
Listening – Talking
Epi-genetica – DNA
Pony – Bun
Angela Merkel – Volkswagen
Sit/stand desks – Screen potatoes
TLC – CNN
Nigella Lawson – Jamie Oliver
Participating journalism – Commentators
Seitan – Glutenfree
OnePiece jumpsuits – Tracksuits
Computer glasses – Sunglasses
Light L16 – Selfie-sticks
Pink – Beige
Development – Stand-still
Kaltblut-magazine.com – Fashion bloggers
Vintage Nouveau – Second-hand
Deserts – Coastal areas
Talking about the weather – Talking about status
Fermented vegetables – Forgotten vegetables
Humans are underrated – Robot anxiety
B-society – 9-to-5 society
Prince Harry – David Beckham
Speedcleaning – Vacuum cleaning robot
Seaweed – Wheat grass
Free spirits – Followers
Empathy – Egoism
Cider – Beer
Itskoko – Speed-yoga
Rock garden – Vegetable plot
Circular – Linear
Stevia – Sugar
Blues, jazz, funk & disco – Rock
Silence – Spiritual posts on Facebook
Pop – Hip
Horrorism – Terrorism
Love – Money
Gender X – Generation X
Ethics – Tit for tat
Dressing up – Normcore
Less meat = less heat – Climate change

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HOTNOT2016 top position ELEGANCE

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http://www.elegance.nl/hot-not-in-2016/

HOT 2016 – NOT 2016
Caitlyn Jenner – Bruce Jenner
Metropolitan regions – Global village
Politics – Economics
Pro-aging – Anti-aging
Deeds – Words
Yurt living – Glamping
Self-confidence – Self-marketing
Personalised diet – Diet gurus
USA – BRIC
Bio-plastic – Plastic soup
San Francisco – Silicon Valley
Walking – Running
Trolley cases – Backpack
Anonymous – Whistleblowers
Social – Social media
Rugby – Football
Listening – Talking
Epi-genetica – DNA
Pony – Bun
Angela Merkel – Volkswagen
Sit/stand desks – Screen potatoes
TLC – CNN
Nigella Lawson – Jamie Oliver
Participating journalism – Commentators
Seitan – Glutenfree
OnePiece jumpsuits – Tracksuits
Computer glasses – Sunglasses
Light L16 – Selfie-sticks
Pink – Beige
Development – Stand-still
Kaltblut-magazine.com – Fashion bloggers
Vintage Nouveau – Second-hand
Deserts – Coastal areas
Talking about the weather – Talking about status
Fermented vegetables – Forgotten vegetables
Humans are underrated – Robot anxiety
B-society – 9-to-5 society
Prince Harry – David Beckham
Speedcleaning – Vacuum cleaning robot
Seaweed – Wheat grass
Free spirits – Followers
Empathy – Egoism
Cider – Beer
Itskoko – Speed-yoga
Rock garden – Vegetable plot
Circular – Linear
Stevia – Sugar
Blues, jazz, funk & disco – Rock
Silence – Spiritual posts on Facebook
Pop – Hip
Horrorism – Terrorism
Love – Money
Gender X – Generation X
Ethics – Tit for tat
Dressing up – Normcore
Less meat = less heat – Climate change

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HOTNOT2016 on Being Human | MarketingTribune

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http://www.marketingtribune.nl/food-en-retail/weblog/2015/12/hotnot2016/index.xml

Text: Peter van Woensel Kooij

The Hot & Not List for 2016 has been published. This trend list is a project of market researcher Klaus van den Berg. The list attracts a great deal of both national and international media attention and is a source of inspiration to experts, professionals and other interested parties. For this year’s list Van den Berg has collaborated with foresight expert Andrea Wiegman and science journalist Hanny Roskamp. Together Van den Berg, Wiegman & Roskamp have 75 years of professional experience identifying, explaining and applying trends in society.

Van den Berg, Wiegman & Roskamp: “With the publication of HOT & NOT 2016 we like to illustrate major developments in process. From emerging signals and broader undercurrents we detect that humanity wins out over the many minor and major inhumanities. We believe in this and have therefore called our list ‘Being Human’. We would like to wish everyone a fantastic, healthy and, above all, HUMANE 2016.”

HOT 2016 / NOT 2016
Caitlyn Jenner / Bruce Jenner
Metropolitan regions / Global village
Politics / Economics
Pro-aging / Anti-aging
Deeds / Words
Yurt living / Glamping
Self-confidence/  Self-marketing
Personalised diet / Diet gurus
USA /  BRIC
Bio-plastic / Plastic soup
San Francisco / Silicon Valley
Walking / Running
Trolley cases / Backpack
Anonymous / Whistleblowers
Social / Social media
Rugby / Football
Listening / Talking
Epi-genetica /DNA
Pony / Bun
Angela Merkel / Volkswagen
Sit/stand desks / Screen potatoes
TLC / CNN
Nigella Lawson / Jamie Oliver
Participating journalism / Commentators
Seitan / Glutenfree
OnePiece jumpsuits / Tracksuits
Computer glasses / Sunglasses
Light L16 / Selfie-sticks
Pink / Beige
Development / Stand-still
Kaltblut-magazine.com / Fashion bloggers
Vintage Nouveau / Second-hand
Deserts / Coastal areas
Talking about the weather / Talking about status
Fermented vegetables / Forgotten vegetables
Humans are underrated / Robot anxiety
B-society / 9-to-5 society
Prince Harry / David Beckham
Speedcleaning / Vacuum cleaning robot
Seaweed / Wheat grass
Free spirits / Followers
Empathy / Egoism
Cider / Beer
Itskoko / Speed-yoga
Rock garden / Vegetable plot
Circular / Linear
Stevia / Sugar
Blues, jazz, funk & disco / Rock
Silence / Spiritual posts on Facebook
Pop / Hip
Horrorism / Terrorism
Love / Money
Gender X / Generation X
Ethics / Tit for tat
Dressing up / Normcore
Less meat = less heat / Climate change

You may publish our Hot & Not List 2016 free of charge. You must credit the three authors of the list by name in any publication.

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(Image: flyer exhibition in Tate Modern Museum, London)

Trend speech ‘The return to Pop’ | 2016 And Beyond

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2016 AND BEYOND EVENT…. ABOUT STARS AND MORE!!

15 DECEMBER – HOUTHAVENS AMSTERDAM, 14-18 uur

8 speakers about their trends & foresights

2-4pm Winners TWOTY Awards 1516: the Trendwatcher, the Trend Forecaster, the Futurist + the Upcoming Talent of the year

4pm Break

4.30pm How to organise your future – the way to the next FUTURE PROOF businessmodel….by Dieuwertje Damen of Rainbow Collection

4.50pm On Singularity – What about the fusion of Mankind and technology? An update by Alix Rübsaam

5pm The Return of Pop, door Klaus van den Berg

5.20pm We are making the future. And how? About circles and the nature of our nature….

5.40pm Closing by Andrea Wiegman

6pm Drinks at Brandt & Levie in the sausage factory!

Venue: Maakplaats HEM, Nieuwe Hemweg 2, 1013 BG Amsterdam
Drinks: Brandt & Levie, Archangelkade 19, 1013 BE Amsterdam

Tickets 150 Euro, including drinks & #42 of SecondSight about stars and a special edition of 2016 And Beyond.

Do join us – this edition you don’t want to miss!

Organiser:
Andrea Wiegman
+31(0)6-1213 4789
info@secondsight.nl

http://www.secondsight.nl/products/2016-and-beyond-event-the-future-goes-anywhere?mc_cid=ece315efd0&mc_eid=f4ad97f659

Trendwatcher Of The Year (TWOTY) Awards 1516

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PRESS RELEASE TWOTY AWARDS 1516

The Trendwatcher Of The Year Awards 2015/2016
‘Innovating with Visions & Trends for 2016 And Beyond’

This week the TrendWatcher Of The Year Awards (TWOTY Awards) are presented for the sixth time. This year the event will be held at the Accenture Innovation Awards in Utrecht on Friday 30 October from 9 to 11 a.m. Please book your free places quickly as we have limited capacity.

The organisation of the TWOTY Awards encourages a broader and more open view of the future and this means that we are always on the look-out for new visions in the field of trends and possible futures. The TWOTY Awards are organised by SecondSight, an institute at which trendwatchers, trend forecasters and futurists share their visions and ideas about the future. What will be important over the next few years and why? And which developments are relevant to 2016 And Beyond? An independent jury of communication and marketing specialists, strategists and innovation experts review the documents submitted to them and examine which trends and visions of the future are relevant and why. On which developments could and should business and government focus?

Innovating and working on the future are goals that we increasingly hear about. ‘More people than ever before are working on innovation and are thus working on the future’, says Andrea Wiegman, initiator of the TWOTY Awards, ‘but the future is more complex than it may seem at first glance. And innovating without a vision or an idea about trends can be counterproductive. We believe that it is vital to place several visions side by side to allow people to develop their own vision.’

The nominees for TWOTY1516 are:
- Trendwatcher of the Year – Jacqueline Wolfs, Sander Duivestein and Guido van de Wiel
- Trend Forecaster of the Year – Truus Dokter, Carlos Cuellar Brown and Yang Design
- Futurist of the Year – Rachel Armstrong and Justien Marseille 
- Upcoming Talents – Delany Boutkan, Steven van den Haak, Sanne Visser and Silvia Naber

‘You cannot innovate without a vision of the future, according to Wiegman. ‘The fact is that you have to know what is trending in a certain society if you want to know what to work on or what to develop in the next few years. And the same is true vice versa: trends are valuable only if words are put into action. Now is the time to approach the future in practical terms and to link vision development to innovation. That is why I present the TWOTY at the Accenture Innovation Awards this year. And of course it is the perfect occasion for a party as well. We are celebrating thinking about the future. Market and trend researcher Klaus van den Berg will play his TWOTY Nu-Disco playlist. We start off the day with a glass of champagne to toast the many futures that are currently being made!’

Read more about the nominees, the jury process and the TWOTY Awards. For more information about the TWOTY’s 2015-2016, the nominees or if you would like to attend the TWOTY Awards, please phone or email Andrea Wiegman – pers@secondsight.nl or +31 (0)6 4892 6019.

Social media: @TWOTYs #TWOTY1516 #2016AndBeyond @SecondsightNL

Andrea

Keynote speaker 600minutes CMO / Management Events

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On September 30th I presented as a keynote speaker on the closed event 600minutes of Management Events. Big thanks for the invite to Daphne Leung of Management Events Netherlands.

Dutch Generations: Is age the great new divide?
Klaus van den Berg, Market Researcher / Trend Editor,
KlausvandenBerg
Organisator: Management Events

http://managementevents.com/?layout=a&utm_expid=12010859-21.4y5ZIpOPTPmJQxkot_lXhg.1&utm_referrer=http%3A%2F%2Fmanagementevents.com%2Fevents%2F%3Fsearch%3Dcmo%2Bbussum%2B%26filter%255Bcountry%255D%255B%255D%3D

(Trendwatcher) interview AT5

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‘Local residents: ‘Finally the Java street is becoming a nice neighborhood again’
Monday 27th July 2015 | 16:41

TV-item on the gentrification of the Java Street in Amsterdam-East and its upcoming young and trendy entrepreneurs, especially in new horeca concepts.

Watch the item:

https://youtu.be/YlBsMGu0kxA

http://www.at5.nl/artikelen/145603/buurtbewoners-javastraat-is-eindelijk-weer-gezellige-buurt-aan-het-worden

Monitor (transition) Social Domain Almere

The first quarterly Monitor (transition) Social Domain Almere 2015 is ready. The department Research & Statistics (in Dutch: O&S) of the Municipality of Almere, one of the biggest cities in the Netherlands, commissioned me to execute and report in-depth interviews with clients.

The full report are available at the following link (in Dutch):
http://documents.almere.nl/basisrapportagesdeerstekwartaal.pdf

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Member Association for Qualitative Research UK (AQR)

Qualitative research provides an unparalleled understanding of the motivations behind human behaviour, desires and needs. In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research celebrating its 35 years.

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Klaus van den Berg
Director-owner
Klaus van den Berg BV
Netherlands

Klaus van den Berg works in market research, strategy and trends for companies, public authorities, NGOs and charities in ad-hoc projects and as an interim manager at the client side.

AQR Membership
Klaus has been a Member of the AQR since May 2015.

Notable achievements and contributions
1991 Graduated University of Amsterdam, International Relations
1991 First qualitative job at Schreuders, Petrescu & Partners
2008 Global assessment ‘Qualitative Revolution’, HQ BAT, London, UK
2012 The revolution of the iSociety Dutch Ministry of the Interior
2013 The New Pioneering Municipality of Almere, Netherlands
2014 Represented as public speaker by The Speaker’s Academy

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TrendWatching – seminar for a better future

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1 July 2015 09:08
MarketingTribune FOOD & RETAIL
Guest blogger Consumer Research Weblog

MarketingTribune offered me my own blog on market research, strategy and trends. I love to write these kinds of short trend stories. This one is about the global company TrendWatching (90 countries) founded by a Dutch guy and their recent Amsterdam seminar on a better world. Thanks to senior editor and food/retail manager Peter Van Woensel Kooy, nice team and great digital platform to work with!

http://www.marketingtribune.nl/food-en-retail/weblog/2015/06/trendwatching-seminar-voor-een-betere-toekomst/index.xml

Trend presentation CMO 30 September 2015

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Spread in L’Officiel Hommes NL. The future? Welcome to the iSociety!
Author Klaus van den Berg
Photo Guy Bourdin, Estate Guy Bourdin, courtesy of Art & Commerce NYC

600Minutes
CMO

30.9.2015, Spant!, Bussum
Welcome! Strengthen your business network and share ideas with your peers and colleagues. You will hear inspiring keynotes and meet the most important service providers. The event is free for invitees.

Main themes
Rode Draad: Human 2 Human – Bring back the emotions in your communication
Customer engagement – Use storytelling to keep, fascinate and activate your consumer
Brand Heritage – From brand image to brand meaning
Omni- channel – One experience is the whole customer journey
Predictive data – Real-time anticipation to individual client needs

Examples of speakers

Wouter van der Pol
Sr. Director Global Marketing
Tommy Hilfiger Europe B.V.

Fabienne Linschoten
Head of E-Commerce
Makro Cash & Carry Nederland B.V.

Lenze Boonstra
Global Marketing Leader Personal Care
Philips – Consumer Lifestyle

Natasja van Brummelen
Marketingmanager Distributie Pensioen
Ohra / Delta Lloyd

Viktor van der Wijk
Director Digital Marketing
Air France/KLM group

Klaus van den Berg
Market Researcher / Trend Editor
KlausvandenBerg

Annette Reijersen
Manager Brand & Sponsoring
Delta Lloyd – Leven Nederland

Niek van Leeuwen
CEO
Uber Nederland

What is the target group of this event?
Commercial Director, Sales Director, CMO, Director Marketing, Customer Service Director

https://www.youtube.com/watch?v=vZZw7MqavxE

http://nl.managementevents.com/events/?mainevent=53&event=211

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Hot or Not? Trend bullets 2015

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MarketingTribune 12/01/2015: ‘Protest movements are out this year. Peace movements, however, are hot in 2015. Klaus van den Berg, working in market research, strategy and trends for companies, public authorities, NGOs and charities has outlined the main new trends of the year ahead offering a succinct summary of what is ‘hot’ or ‘not’ in 2015.’

http://www.marketingtribune.nl/algemeen/nieuws/2015/01/hot-or-not-trendbullets-voor-2015/

Hot – Not 2015
Cakes – Superfood
Lumbersexual – Metrosexual
Vloggers – Bloggers
The New Introverts – Nerds
Wefie – Selfie
Human value – Monetary value
Cotton bags – Plastic bags
Democratic experiences – Populism
Mobile homes – Empty offices
Artvertising – Advertising
Meine güte – OMG
Normcore – Fashion confusion
Self-made – Ready-made
Basic income – Unemployment
Identity – Profile
Smocktails – Smoothies
Natural – Fake
Peace movements – Protest movements
Inclusive – Exclusive
Flexitarians – Meat eaters
Generation Z – Mini-me
Branding heritage – The mantra of the new
City neighbourhoods – Cities
No-Photoshop Clause – Computer-manipulated body
Bun – Ponytail
Dark social – Big Data
Pioneering – Benchmarking
Basics – Glamour
Ageless – Anti-aging
Grassroots – Top-down
Local bar – Grand-Café
Content – Form
Transition – Efficiency
Invisible brands – Visible brands
Moustache – Beard
The Caring Economy – The Sharing Economy

Source: © Klaus van den Berg, 2015. The Speaker’s Academy represents him as a speaker.
http://www.klausvandenberg.com/en/
http://www.speakersacademy.com/nl/spreker/klaus-van-den-berg/

Branding Heritage Cover MarketingTribune

Article of Klaus van den Berg published on the cover of MarketingTribune 16th December 2014: ‘Horecatrend in Amsterdam: Branding Heritage’. The title is ‘Hip hip horeca! The old-fashioned cosiness in Amsterdam-East’ and the header ‘Vintage is the future’. Big compliments to the team and the graphic designer for the fantastic lay-out!

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Youth Icons 2015 MarketingTribune

Peter van Woensel Kooij publishes the Dutch youth trends 2015 in MarketingTribune 16 december 2014: Superfast vlogging, breaking chains and back to the content, including the trend forecast of Klaus van den Berg. This is the 19th annual publication of Youth Icons by the same author. Last year the Youth Icons 2014 has been read 120.000 times on the site of MarketingTribune.

‘The new trends among the young in 2015 can be summed up as the new normality’, according to trend watcher Klaus van den Berg. ‘The New Introverts are emerging who have both feet firmly on the ground of modern life. The new fashion is normcore, presenting yourself as normally and openly as possible. The previous extreme dream world of online polished self-representation is being replaced by presenting a more discreet, aware and introverted life style that offers a sound and realistic impression of yourself, both online and offline.

The metrosexual man has a new rival in the form of the lumbersexual, a man with original working boots, certainly no skinny jeans, plaid shirts and a beard, with a touch or shade of a moustache for the real trendsetters. Generation Z girls also opt for a tougher look in this outdoorsy-based style, albeit one with a cotton bag with an alternative chic message for a better, more aware and organic world.’

The following links published the Youth Icons 2015 online:

http://www.kidsenjongeren.nl/trends/jongereniconen-2015/

http://www.marketingtribune.nl/food-en-retail/nieuws/2014/12/jongereniconen-2015-in-ban-van-wetenschap-feest-oculus-rift/index.xml

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Book publication future report

My report ‘The new pioneering’ on the qualitative future perception research for the Municipality of Almere is published in the book ‘State of the city’. The book features the think agenda 2014-2019 for the new program plans of the Mayor en her Aldermen.

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Trend insert in Reformational Daily

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Dille & Kamille stands for back to basics. This is in line with several current trends. Making things yourself, for example, and paying attention to the provenance of products.

Trend researcher Klaus van den Berg notes that for many years the sustainability of the living environment was a social topic, but that it is gradually turning into a consumer issue. “Buying for a better world is becoming increasingly important.” A store like Dille & Kamille taps into this.

Another development that Van den Berg has identified is that the Dutch continue to withdraw into their own environment. “In the 1990s we were still busy with the world, right now people tend to focus on their own street and their own neighbourhood. The kitchen is a perfect example of a place where you are the boss and where it’s safe.”

The fact that Dille & Kamille doesn’t advertise could be a contributing factor to the appreciation felt for the brand, in Van den Berg’s opinion. “Dille & Kamille is true to its own principles. In this day and age people value authenticity. They may be tired of brands that are launched (in the market) with a huge marketing budget. The internet makes it all more transparent. People know very well that ultimately they are the ones footing the bill.”

Article ‘Nothing with a plug’ in the weekend special of the Reformational Daily, The Netherlands.
31-05-2014 / page 14 / section Conscious.

(c) Reformatorisch Dagblad 2014 all rights reserved
Reformatorisch Dagblad | 2014-05-31 04:00:00

Trend presentation tour Netherlands

The new trend presentation of market researcher and strategist Klaus van den Berg has led to an ongoing trend tour in The Netherlands. His next trend presentation will be on 19 June in Amsterdam. This presentation is open to the public and press.

8 April 2014: From Trends to Future
Launch of the trend presentation at the Marketing & Strategy Table of the Royal Dutch Industrial Society (Koninklijke Industrieele Grote Club) in Amsterdam for 100 IGC members and their guests.

17 April 2014: Trends, insights & shops of tomorrow
Speaker at meeting for 25 Dutch retail professionals in Hilversum.

20 May 2014: Dille & Kamille press day
Speaker at the launch of the workshop space in the recently opened flagship store in Amsterdam of a Dutch retail chain in The Netherlands and Belgium for 45 Dutch lifestyle and food journalists, editors and bloggers.

12 June 2014: T-Mobile Company Day
Speaker for 20 marketers and analysts in Wijk aan Zee.

19 June 2014: Qualitative researchers: Trend Watchers or Trend Researchers?
Speaker on future research & megatrends at a professional meeting of the Dutch association MOA, Center for Information Based Decision Making & Marketing Research in Amsterdam. This presentation is open to the public and press.

http://www.moaweb.nl/evenementen-en-agenda/moa-bijeenkomsten/moa-evenementen-2013-2014/19-jun-moa-kwalitatieve-onderzoekers-trendwatchers-of-trendonderzoekers

http://www.cloutoday.nl/index.php?option=com_k2&view=item&id=1232:toekomstonderzoek-en-de-overkoepelende-megatrends&Itemid=145

Future perception research Almere

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With a view to the local elections in March 2014, the previous Municipal Executive of Almere made sure that the new Municipal Executive would be able to adopt new (area) programme plans soon after being installed in 2014. These plans analyse the functioning of the different urban districts, ambitions for the future, mid-term goals and the specific projects for attaining those goals.

Over the past months the State of Almere report was prepared based on several studies, which included both statistical and qualitative research. For the qualitative research, a series of urban dialogues were organised. At a large number of meetings with 135 stakeholders, questions about the state of Almere and the issues that require special attention were discussed at length. The results were drawn up in the report entitled ‘The New Pioneering’. The results of the qualitative and statistical studies were incorporated into an Agenda of Ideas for 2014-2019. This agenda does not pretend to offer a comprehensive view, but it places possible issues and tasks on the agenda of the next local administration.

The central research question of the qualitative urban dialogues was: What are the perceptions of internal and external stakeholders about the future of the city of Almere? To answer this question, in-depth interviews were conducted with the following target groups: active residents from four urban districts, sports & culture, religion & charity, schoolchildren & students, ethnic groups, education front-liners, care & welfare, street front-liners, entrepreneurs (retailers and non-retailers), policy officials, front-line civil servants, political party chairpersons, the Municipal Executive and the Future Group. The urban meetings were organised, conducted and reported on by Klaus van den Berg, market researcher and strategist.

Klaus van den Berg: “I would like to thank the Municipality of Almere, my clients and those monitoring the discussions for this exciting research project. I hugely enjoyed working with all of them. I would also like to extend my special thanks to the participants in the Urban Meetings for their voluntary and impressive contributions to this study on behalf of their city, Almere. I hope to meet all those involved with the research project, both within and outside the Municipality of Almere, again in the future and to have a chance to work with them once more.”

Mobile revolution MarketingTribune

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Marketing Analysis: The mobile revolution is knocking at the door

The example mentioned by Sandor Frans may be groundbreaking, but at the same time it illustrates how invasive location based marketing can be. Market researcher and strategist Klaus van den Berg is therefore of the opinion that firms producing mobile privacy protection software will really take off over the next few years. ‘The Dutch want to know what’s going on, they want to be contactable at all times and they are very price-conscious, but on the other hand they increasingly long to get away from all that and have offline quality time. I believe that smart entrepreneurs will cater for that need on the part of mobile consumers.’

‘The vast majority of consumers nevertheless feel that mobile devices hold an exciting promise of the future, according to a study that Van den Berg carried out into trends and developments within the information society (commissioned by the Dutch Ministry of the Interior and Kingdom Affairs). ‘People feel that they can benefit from it, they find that it makes their lives easier and it gives them a sense of freedom. The Netherlands is, after all, one of the most online countries in the world.’

http://www.marketingtribune.nl/algemeen/magazine/2014/03/marketing-analyse-de-mobile-revolutie-staat-voor-de-deur/